ICIS 2021 / Data Mining

The Sales Data Sells: Effects of Real-Time Sales Analytics on Live Streaming Selling

A live-streaming field study on how real-time sales analytics affects seller behavior and selling performance.

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Research area

Weak supervision, robust learning, topic modeling, continual graph learning, and digital business experiments form the modern method line.

Publication record

Authors
Y He, L Wang, N Huang, Y Hong, J Ding, Y Sun, Y Liu
Venue
ICIS 2021 Proceedings
Year
2021
Area
Data Mining