WWW 2026

Beyond the Flat Sequence: Hierarchical and Preference-Aware Generative Recommendations

A generative recommendation paper that studies hierarchical structure and preference-aware modeling beyond flat user-history sequences.

Problem

Flat interaction sequences hide session structure. Dense attention can also spend computation on irrelevant history, weakening useful preference signals.

Approach

HPGR first learns hierarchical item representations through session-based masked-item pretraining. Preference-aware fine-tuning then uses sparse attention to focus on relevant historical items.

Public evidence

The paper reports evaluation on proprietary APPGallery data and an online A/B test, comparing with HSTU and MTGR. These settings support the reported efficiency and recommendation findings; they are not a public-benchmark replication.

Takeaway

Session structure and selective attention provide complementary controls over what a generative recommender learns from its history. Generalization beyond the reported industrial setting requires evaluation.

Sources

Bibliographic details

Authors
Zerui Chen, Heng Chang, Tianying Liu, Chuantian Zhou, Yi Cao, Jiandong Ding, Ming Liu, Bing Qin
Venue
WWW 2026
Status
Published